Close-up of two people toasting Dóttir collagen wellness drinks during the Spring into Summer lifestyle beverage campaign by NAJ Captured
Close-up of two people toasting Dóttir collagen wellness drinks during the Spring into Summer lifestyle beverage campaign by NAJ Captured

drinkdóttir

@Drinkdottir  / website: drinkdottir.com

Dóttir Spring into Summer lifestyle drink campaign featuring young adults enjoying collagen wellness drinks outdoors. Captured by NAJ Captured across NYC and Pennsylvania, the campaign highlights natural caffeine, zero sugar, and zero artificial ingredients through health, wellness, and lifestyle-focused videography.

Two athletes enjoying Dóttir collagen wellness drinks outdoors during the Spring into Summer lifestyle drink campaign photographed by NAJ Captured
Dóttir collagen wellness drinks displayed on outdoor bleachers featuring natural caffeine, zero sugar, and zero artificial ingredients, photographed by NAJ Captured.
Tennis racket, tennis balls, and Dóttir collagen wellness drinks arranged for a Spring into Summer product photography campaign by NAJ Captured.
Two people toasting Dóttir collagen wellness drinks on a basketball court during the Spring into Summer lifestyle beverage campaign by NAJ Captured.
Female athlete enjoying a Dóttir Strawberry Lemon collagen wellness drink during the Spring into Summer health and wellness campaign by NAJ Captured
Athlete jumping while holding a Dóttir collagen wellness drink during the Spring into Summer fitness and wellness campaign by NAJ Captured.
Athlete drinking a Dóttir Mandarin Orange collagen wellness drink during the Spring into Summer health and wellness campaign by NAJ Captured.

“Strength in every sip”

Two athletes carrying Dóttir collagen wellness drinks across a basketball court during the Spring into Summer lifestyle campaign photographed by NAJ Captured
Dóttir collagen wellness drinks placed in green grass during the Spring into Summer product photography campaign by NAJ Captured.
Dóttir collagen wellness drinks placed in green grass during the Spring into Summer product photography campaign by NAJ Captured.
Couple relaxing on the grass surrounded by Dóttir collagen wellness drinks during the Spring into Summer lifestyle drink campaign photographed by NAJ Captured in NYC and Pennsylvania.
Young adults relaxing outdoors with Dóttir collagen wellness drinks during the Spring into Summer lifestyle beverage campaign photographed by NAJ Captured.
Young adults relaxing outdoors with Dóttir collagen wellness drinks during the Spring into Summer lifestyle beverage campaign photographed by NAJ Captured.

That insight became the foundation for this campaign. While collagen products are often marketed toward consumers in their late 30s and beyond, the concept behind Spring into Summer asks a different question: Why wait until your 30s to invest in healthy habits and youthful-looking skin? Through a blend of fitness, wellness, and lifestyle storytelling, the campaign introduces collagen as part of an everyday routine for a younger, health-conscious audience.

Created across NYC and Pennsylvania, the campaign combines Lifestyle Beverage Photography, Wellness Drink Photography, Fitness Product Photography, and Commercial Product Photography to showcase Dóttir's collagen wellness drinks featuring natural caffeine, zero sugar, and zero artificial ingredients. From active moments on the court to relaxed outdoor gatherings and product-focused imagery, each scene was designed to reflect movement, connection, and the optimism of a new season.

The result is a vibrant visual campaign that positions Dóttir as a modern wellness brand while highlighting NAJ Captured's expertise in creating high-impact content for health, wellness, fitness, and beverage companies through both photography and video production.

Produced by NAJ Captured, this "Spring into Summer" lifestyle beverage campaign for Dóttir explores a new generation of wellness consumers seeking alternatives to traditional energy drinks. As conversations around health continue to evolve, many young adults are looking for beverages that support active lifestyles while offering both caffeinated and non-caffeinated options.

Next

Lululemon